Success Stories

Building Tourism Clusters in the Canadian Badlands

The Canadian Badlands Ltd is a partnership of 52 rural municipalities working together to make the Badlands region in Southern Alberta a highly recognizable tourism destination. This would diversify a region that has historically been economically challenged and reliant on oil, natural gas, and agriculture.

Activities for the project include: developing an inventory of tourism experiences; identifying “clusters” of tourism experiences; providing workshops and one-on-one facilitation on topics related to tourism marketing; pitching media tours for promotion and awareness of the region; and marketing the new tourism “clusters”.

Partners include: Community Futures Big Country, Community Futures Wild Rose, Community Futures Chinook, Chinook Country Tourist Association, Medicine Hat Tourism, SouthGrow Regional Initiative, Palliser Economic Partnership, EnCana, Alberta Municipal Affairs and Housing, Drumheller and District Chamber of Commerce, and Canadian Badlands Ltd.