Rural entrepreneurship and the Triple Bottom Line

A development strategy that could help more than the financial bottom line

Triple Bottom Line (TBL) accounting means taking into consideration environmental and social performance as well as financial performance when reporting on a business or project. Rural communities could be ideally positioned as laboratories for TBL development, but entrepreneurship development as presently designed is not generating impacts across the three components of the Triple Bottom Line. A recent study has found that a number of issues must be addressed in order to move practitioners and rural community leaders toward the consideration and measurement of social and environmental outcomes as well as financial success.

Rural Entrepreneurship and the Triple Bottom Line: Moving Toward Financial, Social and Environmental Sustainability